For data companies such as us as well as our data-driven customers, 2017 was the year when everything changed. In amazing ways, of course. There…
lifesightFebruary 1, 2018
The appification of our life and business as we knew them, is one of the biggest gifts of the digital economy. From our morning alarms…
lifesightJanuary 25, 2018
It is only a matter of time before the marketing ecosystem realizes that click through rates, web analytics, and impressions rarely tell the real story…
lifesightJanuary 15, 2018
We live in a time when data is driving decisions everywhere – from government to business, from marketing to design. That being said, we also…
lifesightJanuary 5, 2018
Auto retailers, how well do you know your customers? In the last decade or so, digital technologies have revamped how drivers engage with their cars.…
lifesightDecember 29, 2017
In an increasingly competitive market where success and consumer loyalty is becoming more and more complex, the only way for consumer brands to survive is…
lifesightDecember 10, 2017
In recent years, ecommerce has put unprecedented pressure on offline stores and retail brand. At the turn of this decade, shoppers were introduced to a…
lifesightDecember 5, 2017