Lifesight Attribution Version 2.0 Is Here - Lifesight Blog - Thought Leadership on Location Intelligence

We have some exciting news! We are very pleased to announce that we have released the latest version of Lifesight Attribution (version 2.0) with some awesome new features!

We have been working hard to bring you the latest features based on your super valuable feedback. We have added many more reports that will help you optimize your campaigns.

Here are few of the top features requested:


<p`style=”color: blue;”>Channel Performance Overview


You can now view a quick overview of all your channel performance so you can easily understand which channels drove most footfall to your store. Ensure you implement our tags correctly for each channel you use, so that you can access the data. Please also note the limitations for each channel on what data is available for viewing for each ad channel.

Fractional Attribution


One of the most anticipated features for attribution, we now display fractional attribution chart along with our last touch attribution chart. This gives you a clear view which channels contributed to footfall.

Visit Rate Per Impression Frequency


Another awesome new report that will help you optimize your delivery frequency so you hit the sweet spot for ad delivery frequency.

Request a demo to get access now